Özge Duman Karaboğa, UX Researcher
Crew
Catering late.
Baggage chaos. Service hasn't started yet.
Passenger
Settling in.
Expectations high.
The gap
Crew already firefighting.
Passenger waiting to be welcomed.
Reconstructed from 5 crew interviews, 5 diary studies and 6 passenger interviews.
Reconstructed from 5 crew interviews, 5 diary studies and 6 passenger interviews.
I'm a mixed-methods UX researcher with a background in sociology and cultural studies. I'm interested in how people behave in real-life contexts, and how everyday experiences shape the way they use products and services.
Before moving into UX research I spent over eight years in international aviation, working across 100+ routes as cabin crew and then as a flight chief. It taught me to watch people closely and to understand what they need in fast-paced moments.
When I'm not turning messy research notes into colorful boards on Miro, I'm probably trying a new sport or exploring outdoors with my family and pups. Hear how to say Özge.
A major international airline launched a hospitality framework to make cabin service more personal. I studied what happens when it meets a real flight, with too few crew, tight timelines and passengers who have never heard of it.
Buyers rely on messaging to decide whether to go ahead with a purchase. I looked at how unresponsive sellers, automated messages and trust concerns push them to give up.
Five people, five explanations
Parents who manage their own MyChart account and a child's can find a task open on one and closed on the other, with no explanation. I asked what patients assume is going on. The inconsistency matters less than the silence around it.
Grant proposals, research documents and budgets for social sector organizations.
Mixed-methods research on women's entrepreneurship, with the Ministry of Family and Social Policies of Turkey.
Flight attendant, then senior cabin crew, across 100+ international routes.
Led cabin crew on safety compliance, service standards and coordination.
Three end-to-end case studies, from protocol to stakeholder-ready deliverables.
Centific, SuperAnnotate, micro1 and Handshake AI: judging search relevance, audio responses, robotics video and model reasoning.